Did you know that 72.4% of online shoppers prefer to use their native language when shopping online?
What is even more compelling: 55% of global consumers said they only buy products from websites that provide them with information in their own language.
Do you notice a lot of visitors of your website … Continue Reading ››
In the previous article of this series, I told you about micro-targeting.
A quick recap: Micro-targeting is about appealing to the smallest possible niche(s) in your industry. e.g. Instead of targeting “young women”, you could be targeting “young women aged 18–20 who wear plus-size clothes”.
The next step in putting micro-targeting to … Continue Reading ››
Want higher conversion rates for your ecommerce store?
I have 1 word for you: micro-targeting!
You and I know the competition in ecommerce is tremendous. A great way for you to establish online territory (and increase your conversion rate) quickly is by aiming for the smallest possible territories (niches). The chance that … Continue Reading ››