In the previous article of this series, I told you about micro-targeting.
A quick recap:
Micro-targeting is about appealing to the smallest possible niche(s) in your industry. e.g. Instead of targeting “young women”, you could be targeting “young women aged 18–20 who wear plus-size clothes”.
Real world micro-targeting
The next step in putting micro-targeting to … Continue Reading ››
Want higher conversion rates for your ecommerce store?
I have 1 word for you: micro-targeting!
What is micro-targeting about?
You and I know the competition in ecommerce is tremendous. A great way for you to establish online territory (and increase your conversion rate) quickly is by aiming for the smallest possible territories (niches). The chance that … Continue Reading ››
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