Category Archives: Ecommerce Marketing Strategy

1 More Action Item To Improve Your Ecommerce Sales Quickly

In the previous article of this series, I told you about micro-targeting.

A quick recap: Micro-targeting is about appealing to the smallest possible niche(s) in your industry. e.g. Instead of targeting “young women”, you could be targeting “young women aged 18–20 who wear plus-size clothes”.

Real world micro-targeting

The next step in putting micro-targeting to … Continue Reading ››

4 Action items to improve your ecommerce sales quickly

Want higher conversion rates for your ecommerce store?

I have 1 word for you: micro-targeting!

What is micro-targeting about?

You and I know the competition in ecommerce is tremendous. A great way for you to establish online territory (and increase your conversion rate) quickly is by aiming for the smallest possible territories (niches). The chance that … Continue Reading ››