Recently KISSMetrics’s Blog has published and interesting infographic on how the steps you need to take to get on the road to be perceived as a trustworthy e-commerce website. As you can see credibility and trust start way beyond the first visit. And yes, looks are important, but not the “universal painkiller” for a your web store.
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Source: Roadmap for a Trustworthy E-Commerce Website – Infographic
